Bob Goldberg from Food For Thought Marketing asked me an interesting question the other day. He asked me if he should be using affiliate links on his website. It’s an interesting topic and a lot of business owners make mistakes in this area, so let me tell you what I think about this. First of …
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Facebook Fan Pages are all the rage in local business marketing right now. If you are not building a following using Facebook, what are you waiting for? They are at 500 million users and growing! However, there’s a right way and a wrong way to use Facebook Fan Pages. Do it wrong and you will …
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There’s been a debate brewing around the net as to whether using sites like Facebook and Twitter is more effective than good ol face to face, belly to belly networking. To me, the debate is as silly as saying whether a ground game or a passing game is more important in football. The team with …
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Here’s another marketing quickie to get you ranked higher in the search engines. What is your website’s title tag? The title is that little blue bar at the top of the browser window. It also happens to be what the link says in the search engines when someone is looking for your website. It’s so …