The reason why is our members now have a path to follow to create success in their membership.
This is what it looks like:
When you give your clients baby-steps to follow in order to create success with your product, they’re more likely to follow it.
The easiest way to do this is to start with a free product that gives people a taste of what you do. At Rainmakers, this is our event.
At the event, we convert new prospects from freemium to premium by inviting them to the WOMMM. You can also do this in your business with a low-cost offering that gives high-value to the participants.
Once the participants feel “full” and comfortable, they are then even more open to investing more time and money with you for your higher value product offerings (i.e. membership, consulting, training, etc.).
How have you implemented product pyramids or client paths in your business model to engage new prospects?
Jamar Cobb-Dennard is a business development strategy and implementation expert, and the President of Rainmakers Marketing Group. Click to learn more about Creating a Word of Mouth Marketing Machine.
Source:
Product Pyramids Give Clients Somewhere to Go – Jamar is the President