Listen to the Problem; Give ‘em What They Want

 

We released Rainmakers new program, Velocity, yesterday and we already have 3 registered and 47 others on a list waiting to be called to sign up.

Velocity is a training series that creates relationship marketing results for Rainmakers members who want more inspiration, more referrals, and more sales from their Rainmakers membership.

The early success of this program has nothing to do with me, and EVERYTHING to do with the fact that we listened to our members challenges with our product, and then gave them exactly what they wanted.

There is a lesson in this for all of us as business owners.  When was the last time you polled your clients to see what they didn’t like about their experience with your product?

When I was at reachmore, I polled our clients, and created a product that instantly gave us a 10% boost to our top line revenue.  Try this out, and let me know the results you get.

You can find some good tips on surveying on SpinWeb’s blog.  In the past, I have used Survey Monkey to complete my survey.  SpinWeb also has a survey tool that you can integrate onto your website.

As the President of Rainmakers, I will keep listening to how you are experiencing your membership, and create a product that helps you WIN!

What do you think of the new Velocity offering?

Jamar Cobb-Dennard is a business development strategy and implementation expert, and the President of Rainmakers Marketing Group.  Click to learn more about Creating a Word of Mouth Marketing Machine.

Source:
Listen to the Problem; Give ‘em What They Want – Jamar is the President

Published by Jamar Cobb-Dennard

Jamar Cobb-Dennard is the President of Rainmakers, and a business development, training, and leadership expert who creates rapid revenue growth for his clients. Throughout his Hall of Fame sales career, Jamar has produced giant revenue gains for Dale Carnegie Training, Vector Marketing Corporation, and Ryland Homes. Jamar is a fan of personal challenges, and has gone skydiving, white water rafting, walked on Fire with Tony Robbins, and crossed the North American continent by bicycle. Jamar is the author of, The Winning Mind, and has led multiple fundraisers that have raised almost $500,000 for not-for-profit organizations. Jamar was also the 2009 Rainmakers Rookie of the Year, and is a member of the Stanley K. Lacy Executive Leadership Series’ 35th class. Jamar can be reached at www.JamarSpeaks.com