How to Stand Out From Your Competitors By [http://ezinearticles.com/?expert=Peter_Rooney]Peter Rooney
Positioning or differentiating your business is paramount in today’s crowded competitive environment.
A friend of mine who has a recruitment business had 400 competitors in their city in 1995, today there are over 1200.
So why will people choose you over the myriad of companies in your market? You need to do something different. Everyone will say they do a better job, they have the best people or the best product….who cares…..I want to buy from the company that will give ME what I want. That could be faster delivery times, better range, better quality, better pricing or even just plain friendlier service.
Whatever it is, you need to be able to identify what your market wants and address that need…and if everyone’s competing on price, take a different tack…become the PREMIUM product or “the expert” or the easiest to do business with…but BE DIFFERENT.
To establish your credentials you can write “white papers” or articles about important market trends or product reviews and have them posted on your website and article sites like ezine.
Make yourself available to give talks on your field of expertise. To get yourself started, Rotary, Probus and other service clubs are always interested in having a speaker, you get FREE publicity and if you’re scared of public speaking, remember you’ll be talking about a topic you love and know lots about…YOUR BUSINESS!
Try a different method of marketing, just because it’s always been done one way, doesn’t mean it’s still the best way. If you can’t come up with any ideas, talk to people. Your friends will want to offer suggestions and if that’s not working, look to professional consultants, they’re not all expensive and if they can help you identify your return on investment (how you’ll recover their costs), you know they’re serious to help you succeed.
Times like these present the perfect opportunity for you to establish your position against your larger competitors. People are looking for better value and easier ways of doing business. If you’re agile and have great people working with you, you can position yourself to deliver value far more quickly than the big companies.
Stay AGILE, keep your people motivated and keep growing.
Peter Rooney has been in sales and marketing for more than 20 years both as a senior executive and in small business. He identified that successful companies are full of people who love their job, from the top down. Many organizations have engaged Peter to improve business development programs and build team unity and passion.
Article Source: [http://EzineArticles.com/?How-to-Stand-Out-From-Your-Competitors&id=3908195] How to Stand Out From Your Competitors