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Collecting email addresses on your website is just as important as having your logo or image on your site! Your email list is your gold. This is how you can market your products, services, or programs directly to an audience. Without having a list, you are missing out on capturing potential clients and contacts’ email addresses that come to your website.
The majority of your visitors will not purchase anything or sign up for a consultation on their first visit. It is proven that it takes 5-7 “touches” before someone will purchase anything from you!
Not having a way to capture your readers information is a HUGE mistake and you will probably lose that person to someone who did. You are taking a big leap of faith that they will come back on their own. With so many different websites out there, this is taking a big chance!!!
Allure
You want to allure your visitors with FREE information (also called the “pink spoon“), in exchange for their email address, something that automatically comes to them when they hit submit no matter what time of day it is.