Are you linking to bad neighborhoods?

Someone recently asked me about my opinion of Google’s “Bad Neighborhood Penalty.” It’s an interesting topic that anyone who has a website needs to be aware of, so I’m going to share some thoughts about this topic. First of all, what is a “bad neighborhood” in Google’s eyes? Essentially a bad neighborhood is online junk. …

Local Businesses Are Leaving Major Money On The Table

Back in August, our a/c went out in our house right in the middle of the summer. It got very uncomfortable fast in our house! I looked through my network but the only guy in know in the heating and air business was not available. So, I ended up going online to Yelp (I don’t …

Should You Use Affiliate Links On Your Small Business Website?

Bob Goldberg from Food For Thought Marketing asked me an interesting question the other day. He asked me if he should be using affiliate links on his website. It’s an interesting topic and a lot of business owners make mistakes in this area, so let me tell you what I think about this. First of …

How To Use Facebook Fan Pages Successfully

Facebook Fan Pages are all the rage in local business marketing right now. If you are not building a following using Facebook, what are you waiting for? They are at 500 million users and growing! However, there’s a right way and a wrong way to use Facebook Fan Pages. Do it wrong and you will …