People sabotage their futures in countless ways, sometimes knowingly, but probably more often by neglect or willful ignorance. The old adage, “What we don’t know won’t hurt us.” comes to mind. As far as the outcome is concerned, it probably doesn’t matter. Either way, the results are a tragic waste through missed opportunities and falling …
Category Archives: Marketing
Reply to leads faster by using email to text message
Many small business owners are struggling to reply to their online leads in a timely manner. I’ve noticed that this habit is especially bad in industries like home improvement where business owners are away from their computers for long periods of time. Internet leads go stale super fast. You need to be on it …
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Is Groupon A Good Idea For Your Small Business?
Several people have asked me recently what I think of the Groupon concept. It’s an interesting one, so let’s explore it a bit. If you don’t know what Groupon is, it’s a website that offers a deal of the day that must be purchased within a very short period of time, usually within one day. …
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Are you linking to bad neighborhoods?
Someone recently asked me about my opinion of Google’s “Bad Neighborhood Penalty.” It’s an interesting topic that anyone who has a website needs to be aware of, so I’m going to share some thoughts about this topic. First of all, what is a “bad neighborhood” in Google’s eyes? Essentially a bad neighborhood is online junk. …