So there you are with a stack of business cards or a database full of names. It’s time to follow up. You’re well aware that you must follow up as part of your strategy to get more clients and customers. But at the same time, you stare at the phone or email feeling like you’re …
Author Archives: Carlos Scarpero
Is Your Greatest Strength Also Your Greatest Weakness?
According to Innovators Forum guest blogger Marilyn Suttle: During a recent radio show interview, the host made a passing comment that struck a chord for me. She said something like this: Sometimes the biggest asset you bring to your company can become your most limiting factor. Since I do a great deal of work helping …
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Provide Educational Info to Build Trust with Prospects
According to Innovators Forum guest blogger Susan Fantle: Along with today’s many discussions about social media, there is a lot of talk about “content” and the critical role it plays in B2B marketing. Content is free information that business marketers offer to prospective customers to generate qualified leads that can, hopefully, be turned into future …
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Meeting the Six Human Needs of Customers
According to the Innovators Forum guest blogger Marilyn Suttle: Since the start of mankind, self-help gurus have sought to define what makes human beings tick. I’m particularly struck with the list of “Six Human Needs” that Anthony Robbins discusses. Since customers are human beings too, I rewrote the six human needs specifically geared to customers. …