Local Businesses Are Leaving Major Money On The Table

Back in August, our a/c went out in our house right in the middle of the summer. It got very uncomfortable fast in our house! I looked through my network but the only guy in know in the heating and air business was not available. So, I ended up going online to Yelp (I don’t …

Should You Use Affiliate Links On Your Small Business Website?

Bob Goldberg from Food For Thought Marketing asked me an interesting question the other day. He asked me if he should be using affiliate links on his website. It’s an interesting topic and a lot of business owners make mistakes in this area, so let me tell you what I think about this. First of …

The Effectiveness Of A Business Logo – Factors To Consider

Logos that are made and designed efficiently have the capability of overcoming barriers like language, culture differences and can give your company with a way to communicate a uniform and standardized message to your customers. The international language of the world is made up of logos and trademarks. Each company has its own personality and …